FAQ – Full Service Flat Fee Listing.

Got Questions about our Full Service Flat Fee Listing? We’ve Got Answers!

What are my commission costs as a seller?
Regardless of the listing/sales price of your home or property, the fee paid to Hardy and Company is only $1,500 when you list and $1,500 at closing. You will still pay a cooperating commission to a buyer’s agent at a rate you decide – often between 2%-4%. Outside the $1,500 listing fee and $1,500 closing fee there are no additional commissions or fees charged by Hardy and Company. Obviously there will be other closing costs and we are happy to discuss what costs you should expect as a seller.
Do I pay the full $3,000 up front when I hire you to sell my house?
No, we require only the listing fee of $1,500 at the time of listing.  This fee is non-refundable.  The remaining $1,500 is collected at closing.  If your property does not sell you are not responsible for paying the $1,5000 closing fee.
I don’t have $1,500 to pay you at the time of listing. Is there an alternative option?
Yes, you may elect to pay a listing fee of $395 at the time of listing (non-refundable).  At closing, we will collect 1% of the sales price as our commission in addition to the cooperating commission that is being offered to a buyer’s broker. Even though this option can be more expensive than our pure fee based listings you will still find that it is still much less expensive than a traditional broker’s listing.  Please contact us to discuss this option.
Who pays the buyer’s agent if I hire you to sell my house?
You pay the buyer’s agent a predetermined rate (called the cooperating commission). The cooperating commission is often set, between 2% and 4%.
How much do I have to pay the buyer’s agent?
The commission that is paid to a buyer’s agent (cooperating commission) is up to you – there is no set rate.  However, we recommend that you offer to pay a buyer’s agent between 2% and 4%. If you locate the a buyer, then you do not pay anything above the flat fee due to Hardy & Co.
What do I get for $3,000?
The following is included in our Full Service Flat Fee Listing:

Listing Services

  • We perform a complete comparative market analysis (CMA)
  • We provide you with pricing guidance and advice
  • Your home is professionally photographed
  • You receive a professionally designed e-flyer that you can e-mail to friends an family
  • We provide you 50 color prints of your flyer
  • We provide you with a yard sign

MLS Listing and Internet Marketing

  • Your Home or Land is Listed on your local MLS for 12 Months
  • 25 Photos are posted to your MLS listing
  • Your listing is made available on the MLS within one business day
  • Once posted, your listing will be immediately available to all of the brokers who are a member of the MLS.
  • Your get a Showcase Listing on REALTOR.com® – Showcase Listings Receive 116% more clicks than non-showcase listings
  • Your Listing will be Available on the REALTOR.com® Mobile Apps for iPad, iPhone, Android and Windows – REALTOR.com® mobile applications have been downloaded over 3.3 million times, and continue to grow rapidly.
  • Your Listing will be made available on REALTOR.com® International – A site that can bring International Buyers to you.
  • Your listing will be posted to 30+ of the Top National Web Sites – Sites include: Zillow, Trulia, Yahoo, AOL, and many more.
  • 25 Photos on REALTOR.com® and the National Real Estate Sites.
  • Your listing will appear on Hundreds of local Broker and Agent Sites via IDX (Internet Data Exchange)

The Support You Need

  • We schedule all of the showing for your property
  • We provide you with an electronic lock box at no additional charge
  • We answer all questions from brokers and buyers
  • A Licensed Real Estate Broker is Available to answer your questions and advise you throughout the Sales Process
  • Free Changes to Your Listing
  • Free posting of your Open Houses on the MLS & Realtor.com
  • Yard Sign with Your Contact Information
  • Contract and Closing Support:
    • We Fully Represent You from the Moment You Receive an Offer
    • We Negotiate All Offers, Counteroffers & Contingencies
    • We Handle all the Paperwork on Approved Real Estate Association of New Mexico Forms
    • We Work with the Title Company and see you through the Closing Process
Why should I list with your firm?

We feel that listing with us offers many advantages, including:

  • We offer virtually the same listing service that other firms offer, at a significantly reduced price.  There are two basic differences between what we offer and what others offer – we do not participate in print advertising or host open houses.  We feel that the internet advertising is much more effective in reaching buyers and that while open houses can work, the home owner can do it better than an agent who is using it as an opportunity to meet new clients.  If you, the homeowner, hold your house open your only goal is the sell and who knows your home better than you?
  • You can save thousands and thousands of dollars.  Most people think of this savings as a boost to their bottom line at closing.  While it can be, it can also help you to sell your property faster than the competition.  The savings you realize through our Full Service Flat Fee Listing can allow you to make your home more competitive by using some or all of the following techniques:
    • Price your home more aggressively than your competition – thereby attracting more buyers.
    • Offer to pay more of the buyer’s closing costs – sweetens the deal for a prospect
    • Offer a higher cooperating commission to buyers brokers – All things being equal, a broker will show homes that offer a higher compensation first.
But, won’t my home sell faster with a traditional broker on the job?
When most brokers sit to tell you about their listing service, they show you a great presentation and tell you all about their wonderful “marketing plan”. However, did you know the majority of properties (90%+) are sold by a cooperating MLS agent, and NOT by the listing agent? If the marketing plan is so great, why doesn’t listing agents sell more homes? The real answer is that most agents don’t expect to sell the property themselves, they let the MLS, internet and buyer agents do the work. So with that in mind, why would you give your hard-earned equity away to someone with a sign and access to the MLS?  In our view, listings have become a commodity – by definition, commodity’s are good or services that are generally the same no matter who offers them.  If listings have become commodity, then why pay more than you have to?
Shouldn’t I advertise my home in the newspaper and in home magazines?

From our experience, and statistics published by the National Association of REALTORS® print ads simply do not work.

We feel that print advertising serves just one function.  Ask your self why a broker would pay $100s or even $1,000s a month to place a property in a home buying magazine? The main reason is that they are hoping to generate buyer leads or new listings for themselves. In the past we spent a considerable sum for print advertising. How many homes did we sell as a direct result? None. Brokers, in general, run ads to get the phones to ring – when the phone rings, it’s an opportunity to get a new client. This is often why you will see homes advertised in the real estate magazines without the complete address – so you have to call the broker.

Brokers are trained to use marketing materials to promote themselves NOT to actually sell your home. If you think about it, when you pay a 5%, 6% or 7% commission you are the one who pays for a the brokers marketing.

That being said, you are more than welcome to place the ads yourself, but we just don’t think it’s worth it in the end.

Will other brokers be able to show my home?
Yes, we’ll provide you with an electronic lock box which will allow other brokers the convenience of showing your home. In addition, we field calls from brokers who want to show your home and coordinate the showings with you.
What is a lock box?
A lock box allows you to securely lock one of your keys in a box that is only accessible to brokers who who have a Real Estate Board issued electronic key.  We feel that a lock box is indispensable when selling a home as is allows you to have your home shown by a buyer’s broker while you are not home. Only brokers who belong to the local real estate board can access the key that is inside the lock box and an electronic record is kept of all access to the property.
Will my home be on the MLS?
Yes, absolutely! We have found that the MLS is the best tool for selling your home as it is THE place brokers look for property for their clients.  Of course, we also make sure your home is all over the internet by placing your home on REALTOR.com® as a Showcase Listing, on Zillow.com, and on over 30+ more national real estate web sites.
What if I “flip” houses for a living? Can I use your service if I’m in the construction/remodeling business?
Yes. By utilizing our Commission Rebate Program (in which we rebate up to $2,000 of the sales price to you) in conjunction with our Full Service Flat Fee Listing, you can lower your total real estate transaction costs drastically. In fact, we have worked with many flippers, builders and professionals and have saved them thousands of dollars over the years.
Can you help me get my property ready?
Sure thing! We love helping our clients get their home ready for sale.  We’ve found that a impartial “eye” is often indispensable when preparing your home for sale.
What if Hardy and Company finds a buyer instead of another company, does that affect my cost?
No the total selling costs and commissions would be the same. You’ll have to pay the buyer’s broker fee regardless of who sells your property. It’s most likely that an broker from another company will end up bringing you a buyer. But if we happen to bring one of our buyers to you, then you still must pay us the buyer’s broker fee you offer. That being said, we only get paid the cooperating commission if is one of out established buyers that ends up purchasing the property. If the buyer comes as a result of a internet ad, yard sign or other marketing that is specific to your home, we do not collect the cooperating commission and we’ll even handle the paperwork for all of the parties for our flat fee of $3,000.
Will you host open houses for my home?
No, we won’t.  One of the few things that we’ll ask that you handle yourself is holding your house open. We’ll give you some great advice (see below) on how to hold an open house, and we’ll advertise it for you via the MLS and on REALTOR.com®. We think that you are the best person to answer questions from prospective buyers and you may just find a buyer on your own – allowing you save even more money by not have to pay a buyer’s broker commission.
How do I hold an open house?

It’s easy:

  • Send us an e-mail or call us at least four days in advance of when you’ll be holding your open house. We’ll advertise it for you on the MLS and REALTOR.com®.
    • We recommend that you schedule your open house on a Saturday or Sunday from approximately 1-3.
    • Make sure your home is clean, all the lights are on, and the window coverings are open.  One of the “tricks of the trade” is to bake cookies or cinnamon rolls prior to your open house  – the scent will leave a lasting impression and you’ll have food available for your visitors.
    • We also recommend that you remove the flyers from the flyer box out-front so prospective buyers must come in to get information. Pick a central location such as the kitchen or dining room table and lay out the flyers, as well as any other documents or photos (if it’s winter, try to have photos of what the outside of the home looks like during spring and summer).
    • If you plan to follow up with your guests, have them sign in on a sheet of paper or guest book.
    • Let your guests know you are the homeowner, and you’d be happy to answer any questions. Then, let them look around on their own. People will feel more comfortable if you don’t follow them around or try to sell them on your home. Just be there to answer questions and feel free to tell them what you think is great about your home, after all, you know best!
  • Drop flyers off at your neighbors and let your friends know that you’ll be holding an open house.

For your own safety, Never hold your house open alone.  Also, we also suggest that you move valuables, cash, prescription drugs, and jewelry to a safe storage area before your open house begins and keep your cell phone with you at all times.

Can Hardy & Co. hold an open house for me for an additional fee?
This is not a service that we offer.  We feel that you are the best person to hold an open house because you know the most about your home. Hold them every weekend if you like, just let us know four days in advance and we’ll advertise it for you through the MLS and REALTOR.com®. If you would like to have your home on a “Broker Only” we may be able to help you, but we do charge an hourly fee for this service. If this is something that you might be interested in, please contact us to learn more.
Will you tell me the price you think I should list my home?
Each of our clients who signs up for our Full Service Flat Fee Listing Program, receives a professional pricing consultation. We will share with you all the recent sales and listings in your area and we will work together to set the price.
If my house or property doesn’t sell. Do I get a refund?
No, we can not make a guarantee that your home or property will sell. If your home or property does not sell, the $1,500 fee you paid at the time of listing is non-refundable. However, the $1,500 closing fee is waived.

More Questions?

If you have a Question that has not been Answered.

Please feel free to Contact Us at any time, we are happy to talk talk with you!

Contact Us →